I had the pleasure of working with Rockstar Energy Drink and Xbox on the largest fan inspired game promotion to date in support of Gears 5 . The program came to the United States, Canada, United Kingdom, Germany, and Mexico.
The Can Collection features six original designs inspired by a different aspect or character from the game. On-Can Code activated tabs allow players to unlock exclusive rewards and a chance to win Gears 5 inspired prizes, plus a Mega give-away in the form of a Ford Raptor Truck also designed by yours truly.
Client: Xbox, Tripleclix, Rockstar Energy