Rockstar Energy Drink and Xbox unveiled plans to launch the largest fan inspired game promotion to date in support of the upcoming Gears 5 release. The program will be coming to the United States, Canada, United Kingdom, Germany, and Mexico.
The Can Collection will feature six original designs from UK-based illustrator Luke Preece.
Each inspired by a different aspect or character from the upcoming game. On-Can Code activated tabs will allow players to unlock exclusive rewards and chance to win Gears 5 inspired prizes, plus a Mega give-away to be detailed near launch.